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COMMENTARY - 2010
Having worked with people from any
number of disciplines over the years, I continue to be fascinated by the
way they mentally interpolate new information.
For example, if some of our members were
in agreement with what was being discussed, acceptance presented limited
difficulty. On the other hand, if data was in direct conflict to their
belief systems, their minds would search for an internal situation that
would tend to minimize the intake of such information.
I can't stress the importance of what was
just alluded to as our ability to "change" is minimal. We cling to what
we know until there is such a level of discomfort that we are forced to
set aside established patterns of thought and take a "fresh look," so to
speak, at new data. I mention this because we will be discussing
fascinating research during the year that will push your mind to the
outer edge. This is extremely important because running a business or
developing business for another in this turbulent economic climate
requires "new thinking."
We can no longer just do business as usual
because business isn't as usual. Newspapers, that have been around for
decades, are fading out in front of our eyes. Communications are
switching more and more to electronic media. The printed word will
always be here but those who survive this debacle will be those who
learn to think differently. Social media, which has not been around all
that long has been able to tap into the minds of all, especially our
youth. Face book, You Tube, LinkedIn, etc. are alive and well reaching
ever more expanding markets.
The young, who are our biggest spenders,
watch less TV and spend more time on the aforementioned. Our advertisers
understand that and have been making a huge investment in time and money
to digital and electronic media. We are in a new world where old
thinking needs a "makeover" or it will only take us down.
This change in thinking is hitting the
country and the world. For example in medicine, alternative therapies
have been expanding to higher and higher dollar volume forcing regular
medicine to alter its focus or continue losing significant
expenditures to mind, body and soul type therapies. Many MDs are now
becoming alternative physicians as well to deal with the "whole"
patient. This is not because they necessarily want to. Some are being
forced to address their practices and how they do business or just
continue losing a significant piece of their revenues to alternative
therapies. Other MDs have seen the positive results obtained from some
of the "holistic therapies" and are being enthusiastically retrained to
truly provide a far more comprehensive service to their patients. My
belief is that a combination of the two is where we should be as no one
person or group has all the answers.
Management concepts are changing also. The
"carrot and stick" methodology of management is being replaced with
extending unimaginable freedoms to employees in ways that were unheard
of years ago except for the extreme few. CEOs in top companies are now
giving employees "free time" to allow their creative juices to flow and
develop new ideas for their companies. Free time means that employees
can do anything they want "without direction" that they feel will help
their firms. This tactic is not only working in many cases but exceeding
anticipated results. Even though it is "free time" for the employees,
any IP developed during these periods remain under the ownership of the
company.
For lower hourly rate workers, the carrot
and stick process still works to some degree but for the creative souls
within a company, it actually has been proven to be a deterrent in terms
of output. Have I reached you yet? The "change railroad car" is going by
and it's up to you to "hop on" or miss the train and the ability to
reach significantly higher levels of potential for you and your company.
Hope you'll join us soon at a future
meeting to learn how to engage yourself in business and life rather than
just thinking things are fine and can go along as usual. You just might
be pleasantly surprised and awaken to a "different reality."
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All of our businesses/professions are
unique and yet there is commonality that exists. Once you have targeted
your markets through all forms of advertising and social networking, you
have to deal face to face with your prospective clients.....(unless
selling products on-line).
If you want to learn a negotiating skill
that will significantly enhance your ability to reach prospective
clients at a level of TRUTH.......and at an understanding that
previously has been unable to be attained.....call me RIGHT NOW!
I'd be happy to meet with you under NO
OBLIGATION to informally discuss ways to dramatically improve your
effectiveness in any kind of meetings, business or otherwise. If you
like what we are discussing, I could offer you a package that is
"UNAVAILABLE ELSEWHERE" and at a price that is "surprisingly
affordable!"
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Last year, I entered the Los Angeles marathon. I finished last. It was
embarrassing. And the guy who was in front of me, second to last, was
making fun of me. He said, "Hey Gerry, how does it feel to come in
last?"
I said, "You want to know?" ........so I dropped out!
Gerry Bednob
If you can't find a lawyer who knows the law, find a lawyer who knows
the judge.
Unknown
My doctor told me recently that jogging could add years to my life. I
think he was right. I feel ten years older already.
Milton Berle
A psychiatrist is a fellow who asks you a lot of expensive questions
your wife asks you for nothing.
Joey Adams
"One must learn by doing the thing, for though you think you know it,
you have no certainty until you try.
Aristotle
"No facts are to me sacred; none are profane; I simply experiment, an
endless seeker, with no past at my back."
Ralph Waldo Emerson
"You can't just go on being a good egg. You must either hatch or go
bad!"
C.S.Lewis
"Imagination is more important than knowledge."
Albert Einstein
Stan Sidman
The Business Development Group
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